Literary Club: Vision to Enhance Language and Literary Skills

Core Discipline  :        Management

Mentor:                     Dr. Ritu Pareek, Assistant Professor , Department of Management

Technical Background and Utility of Club

Birla institute of technology – LITERARY CLUB aims to develop analytical and creative thinking skills. It offers opportunities to appreciate different types of literature and increase their own literary skills. The Literary Club aims at not only refining the literary skills of the students but also developing in them logic and curiosity to know more and to instill in them a confidence to speak well. It is a club made for people who love literature, and want to share their experiences, readings and thoughts with others who have the same interest and talent.

Activities to be Considered Under the Club:

There would be gamut of activities for students like generation of electronic newsletter on a fortnightly basis to update the students on management news in all functional areas, reviews of books that may invoke interest among other students as well as recommend good books to be procured by the college library. The activities of this club in the institute also involve the creation of written materials in various forms such as short stories, serial stories, poetry, essays, articles, etc. Also competitions like extempore, debates, case study presentation etc. can be conducted for the students of variety of streams.

MARKOTHAN : The Marketing Club

Core Discipline: Management

MENTOR- Dr. J.K Chandel, Assistant Professor , Department of Management

CO- MENTOR- Mrs. Purvi Mathur, Associate Lecturer , Department of Management

Activities to be considered under the club

• Role playing- Developing the analytical skills by performing different roles into the different situation.
• Group discussion- Topics to be discussed would be current marketing aspects to develop the capability of working in a group and ability of taking a stand (Leadership Quality).
• Case lets- To identify their perception towards the concerned problem into the case.
• Ad Mad- To develop the promotional and creative skills.
• Quiz- Related to company’ s strategies and logos etc.
• Brand personna- What the student personify when they heard the name of the brand.
• Guest lectures by marketing experts- To share their knowledge  and experiences with the students.

Technical background

• Marketing concepts
• Strategies to fight the competition
• Development of  analytical  skills
• Development of observational skills
• Increasing the knowledge towards the organizations.

Toget HR : A Vision of Human Resource Management

Core Discipline: Management

Mentor: Dr. G. P. Mishra, Professor , Department of Management

Co-Mentor: Dr. Kusum Lata Mishra , Associate Lecturer , Department of Management

Technical background and utility of the club

The main aim of the club is to promote the emerging HR Perspectives among the budding managers as well in the industrial, business and institutional organizations. The club aims to conduct various activities in the domain of Human Resources (HR)/Organizational Behaviour (OB), and their application to make the world a better place to work. The association with this club will create interest of students in this managerial domain and inspire their creativity to innovate through practical learning and application oriented mindset. Undoubtedly, this aspect is mainly seen in the management profession and thus definitely boosts the career prospects and employability.

Activities to be considered under the club

The activities of the club have been well formulated to develop interest and competence of the students in the related managerial concepts with emphasis on application aspects of the concepts. Following activities have been considered :

1. Brain Bonanza : Questions from HRM and General Management were to be answered within a stipulated time duration
2. Paper Chain Challenge (Team Building Activity)
3. Slogan Slinger: Using their creativity ,students were to give a title ,slogan and designing a logo for their respective teams.

- Learning through technical magazines and journals - organize a host of events which include simulation games, case analyses, crosswords, quizzes, and career preparation sessions. –

Paper writing & presentation –

Quiz and group discussions on the club theme related topics –

 Conduction of Workshops and practical training sessions –

 Interaction with eminent industrial and academic experts in the domain of club theme –

 Industrial and institutional tours

 Considering industrial R&D projects in the domain of club theme.