Birla Institute of Technology, Mesra
Dr.Anand Prasad Sinha
Assistant Professor, Management
Ph.D, MBA, B.Sc
Contact Address
Permanent Address Kishore Ganj Rd No-1 Ranchi Jharkhand
Local Address Kishore Ganj Rd No-1Ranchi Jharkhand
Phone (Office) 06512275233
Phone Residence 09835127919
Email Id
Joined Institute on : 12-Apr-2002
  Work Experience
Teaching : 15 Years

Research : 5 Years

Individual: 2 Years

  Professional Background
  • Six months of work experience in (Net Master) as a Customer relation Officer, at Vishakapatnam (August 2000 to January 2001).
  • Business Executive in Jharkhand Yellow Information Pages at Ranchi (March 2001 to June 2001).
  • Area Sales Officer in Live Guard Engg. (p) Ltd, Delhi based company at Ranchi (July 2001 to April 2002).
  • Research Associate in BIT, Mesra (Dept of Mgt) (May 2002 to 2004) have done a project of DSIR, Ministry of India, New Delhi.
  • Sr. Research Associate in the Department of Management, BIT Mesra, Ranchi (May 2006 to May 2009)
  • Associate Lecturer in the Department of Management, BIT Mesra, Ranchi July 2009 to June 2016.
  •  Currently working as an Assistant Professor in the Department of Management, BIT Mesra, Ranchi June 2016 to Till date.

List of projects supervised (First- Degree/Higher-Degree/ Ph.D thesis)

  • For 3 weeks relating to a market share of consumer products (i.e Soap Detergent, Shampoo) News Papers, TV& Refrigerators (Durable products) by the people of Vishakapatnam.
  • Marketing projects are undertaken in Ranchi Dairy Ranchi with consideration to Management of Distribution Channel of Dairy product at Ranchi Dairy Ranchi (04/05/2000 to 19/06/2000).

Details of involvement in sponsored projects by any Government Agency or Industry:

  • Department of Scientific and Industrial Research, New Delhi has sponsored a project on Technology Management titled “Integration of Business Strategies with Technological Strategies of a Large Scale Public Sector Organization and its Influence of their Small and Medium Scale Suppliers”.  Final Project Report Submitted in 2005


Teaching Areas

  • Management Principles and Practices (MBA- Students)
  • Marketing Management (UG-BE-Students)
  • Principles of Management (UG-BE-Students)
  • Business Ethics (MBA & UG-BE-Students)
  • Total Quality Management (Diploma Students)
  • Retail Management (MBA- Students)
  • Technology Management (MBA- Students)
  • Research Methodology ( Architecture Students)


  Research Areas

Management of Technology, Marketing Management 

  Award and Honours
  1. Invited as a Resource Person for UGC Orientation Programme in Academic Staff College, Ranchi University Ranchi, June 2016.

Research Publications

International (Refereed Journal)

SCOPUS Indexed (Non Paid)-:3

  1. Anand Prasad Sinha, Praveen Srivastava, Ashok Kumar Asthana (2021). Customer Satisfaction and Loyalty for Online Food Services Provider in India: An Empirical Study., The Journal of Business Perspective, Sage Vision – Management Development Institute, (MDI, Gurgaon)., pp. 1–17.  DOI: 10.1177/09722629211034405.
  1. Anand Pd. Sinha, P.K. Chatterjee, Shailendra Kumar Singh, Ashok Kumar Asthana (2021). “Factors in technology management and its  performance: A case study of Indian open cast coal mining., International Journal Technology, Policy and Management,(Inderscience) Vol. 21, No. 4, pp.269-301.
  2. Srivastava, S.K., Chandra, B., Sinha, A.P. (2018). Effectiveness of Knowledge Management on Customer Relationship Management in Hotel Business Performance. Journal of Environmental Management and Tourism, Volume 6(30),pp.1277- 1288.

SCOPUS Indexed (Paid)- : 4

  1.  Rohit Kr. Pandey, Anand Pd. Sinha, Sanjeev Kr. Srivastava, Gautam shandilya. (2020). A Study On Accessing Factors Leading To The Purchase Of Byju’s Educational Learning App -As A Curriculum ".International Journal of Mechanical and Production Engineering Research and Development (IJMPERD),Vol. 10, Issue 3, 1217–1230.ISSN(P): 2249-6890; ISSN(E): 2249-8001.
  2.  Sinha.A.P. Roy. Supriyo., (2016), Technology Management and its Implementations - a study with Central Coalfields Limited in Jharkhand State” ,  International Journal of Advanced Information Science and Technology , Vol-48,Issue-48,pp. 45-63. IJAIST, Singapore.
  3.  Sinha.A.P. Roy. Supriyo (2015),Strategic Planning towards Effective Management of New Technology in Open Cast Mines” , International Journal of  Emerging Technologies in Computational and Applied Sciences (IJETCAS) ,Vol- 3,Issue-11,pp.247-254.USA.
  4.  Sinha A.P., Jha P.C., (2013) “ The problems of public sector enterprises in Management of Technology” International Journal of Engineering, Business and  Enterprise Applications (IJEBEA) ,Vol -5,Issue-1,pp.105-107,USA.

 Others : 7

1. Anand Pd. Sinha, Praveen Srivastava, Rohit Kumar Pandey, Ashok Kumar Asthna, (2020) .The impact of human capital (talent) on Organizational performance: A study related to service sectors in India .JOURNAL OF CRITICAL REVIEWS, VOL 7, ISSUE 19, PP.6517-6535.

2. Anand Pd. Sinha, Sanjeev Kr. Srivastava, Rohit Kr. Pandey, ( 2019).Identification and Validation of CRM Factors on Customer Satisfaction and Loyalty in the Mid-Market Segments of the Hotel Industry. International Journal of Research in Advent Technology, Vol.7, No.11, pp.12-19, E-ISSN: 2321-9637,(Publons -WEB OF SCIENCE)

3. Sinha A.P., Jha P.C., (2017), The Impact of Training and Development on Technical Competence in Open Cast Coal Mines of CCL, International Research  Journal of Engineering and Technology (IRJET) Vol -04 Issue- 06 | June -2017.

4. Sinha A.P., Jha P.C., Roy. Supriyo., (2016), Strategic Planning Of Managing Technology In Indian Coal Mining Sector- A Critical Review, Science and    Engineering Applications, Vol-1, Issue-2,pp. 8-19, JFIPS, Japan.

5. Sinha A.P., Jha P.C., (2016), “Strategic Planning and Technology Management: A Case of Open Cast Mining Industry at Central Coalfields Limited. in the   state of Jharkhand, International journal of science & Engineering development Research , Vol-1,Issue-4,pp. 250 – 257, IJSDR, Gujrat. April-2016.

6. Sinha.A.P. (2014), “The Need And Effectiveness of Innovative Planning and in Technology Planning: A Special Study of Central Coalfields Ltd.”  SAARANSH,RKG, Journal of Management ,An International Bi-annual Refereed Research  Journal ,Vol- 5,Issue-2 , pp.35-38,RKG,JIT, Gaziabad.

7. Sinha. A.P., Jha. P.C., (2012). “The effectiveness of New Technology Planning and its Implementation in Central Coalfields Ltd. A Case Study” ., Journal of   Business and Management, published by, International organization Scientific Research, (USA),Vol -4,Issue-2, pp. 33-40. 

National  (Refereed Journal)

Others : 2

1. Sinha.A.P., Jha,P.C., (2010). “Knowledge Management: Making it happen for business organization, AURA, ISM Ranchi, ISSN:0976-7622,vol ,7 No.1 &2, ,pp.42-49.

2. Sinha.A.P.,, Baul Utpal, (2008)., Managing Technology in A Large Scale Public Sector Organization, The Alternative Vol.II,No:1&2,.pp 90-118.

International Conference (Presented Paper) : 3

1. Sinha.A.P. (2018). “Effective Management of Technology and its productivity in Open Cast Coal  Mining Industry with special reference to Central Coalfields Limited. Third “International Conference  on Facets of Business Excellence - FOBE 2018” at  Institute of Management Technology,  Ghaziabad.

2. Sinha.A.P. Roy. Supriyo. (2016), “Technological Innovation in Indian Coal Mining Sector: Effectiveness vs. Efficiency”, organized by Institute of Management Technology, Ghaziabad, published by Emerald.

3. Sinha.A.P. Bhagat R.N. (2011). “Impact of coal mining on Environment and its effective management: A case study of piparwar coal mining in Jharkhand State. Sustainable Corporate Growth: Exploring New Frontiers in Technology and  Management, MTI, SAIL,Ranchi,ISBN:978-93-80697-94-9, Issue 1,.PP 109-118,.

National Conference (Presented Paper):1

 1. Asthana. Kumar., Sinha.A.P. (2019). A Comparative Study of Attitude and Job  Satisfaction of Male Female Teachers in NCR, Delhi.  “National Conference on Paradigm Shift in Management Practices for Fostering Excellence” (PSMPFE-2019) organized by New Delhi Institute of Management Studies, New Delhi on 2nd &3rd Feb 2019, pp.131-137.

Faculty Development Programme: 9

  1. Participated One week Faculty Development Programme on “R Crash Course for Absolute Beginners” organized by JVA Edutech, Lucknow from  21-25 May 21.
  2. Participated One week  Online National Faculty Development Program on Advanced Research Methods and Quantitative Data Analysis organized by JVA Edutech, Lucknow from 21st Sep 20 to 27th Sep 2020.
  3. Participated One week Online Faculty Development Programme on Outcome Based Education (OBE) & Online Learning-Teaching, organized by the Department of Management in collaboration with the Department of Hotel Management & Catering Technology from 29th June – 3rd July 2020.
  4. Participated One day Online Faculty Development ProgrammeHow to write a published paper in Springer and Elsevier organized by the Indian Academic and Research Association (IARA) in association with Jharkhand Rai University on 1st June 2020.
  5. Participated Two-week Faculty Development Programme on Contemporary HR Trends and Practice organized by the Department of Management BIT Mesra, on 6th April - 19th  April 2015.
  6. Participated Two-week Faculty Development Programme on Pedagogy for Outcome Base Management Education organized by the Department of Management BIT Mesra, on 21st April - 05th May 2015.
  7. Participated One-week Faculty Development Programme on Six Sigma tools and applications organized by the Department of  Production Engineering, BIT Mesra, Ranchi 25- 30th August 2014.
  8. Participated One-week Faculty Development Programme on Research Methodology and SPSS for Management Teachers organized by Institute of Science and Management, Pundag, Ranchi from 29.10.2012 to 3.11.2012.
  9.  Participated Two -weeks Faculty Development Programme on Innovation through entrepreneurship organized by the Institute of Science and Management, Pundag, Ranchi from 12 to 24 May 2009.

Conference Attended 

  1. Attended the National Conference : "The Art and Science of Choosing an Effective Research Design and Quantitative Methods" organized by Presidency University, School of Commerce on 6th February 2021.
  2. Attended  the National Conference “ National Education Policy 2020” , organized by BIT Off-Campus Deoghar, on 24th March, 2021.
  Member of Professional Bodies

1. ISTE New Delhi

2. Eurasia Research(Teaching and Education Research Association (TERA))