Birla Institute of Technology, Mesra
Dr. Sandeep Nath Sahdeo
Assistant Professor, Management
Contact Address
Permanent Address Kishor ganj, Harmu road, Ranchi.-834001
Local Address Hehal, Itki road, Ranchi-834005.
Phone (Office) 9006099887
Phone Residence 9431596629
Email Id
Joined Institute on : 1-Jul-2004

  Work Experience
Teaching : 21 Years

Research : 16 Years

Individual: 2 Years

  Research Areas

CRM, Retail management


1. Farhan Alam, S.N.Sahdeo (2021), Paper title: History,evolution and socio-cultural aspects of organized retail economy in India. Published in AHCI indexed journal Voprosy Istorii, Publisher : Eastview, ISSN No-0042-8779,Vol-12,Issue :5 Date of issue-31/12/2021.

2. Maya Singh, S.N.Sahdeo (2021), Paper title: Nutrient Expert: An ICT tool of agriculture, Published in Scopus indexed Journal (unpaid) Agricultural Science Digest, ISSN:0253-150X, Published online on 07/10/2021.

3. Tripta Sinha,Kunal Sinha,Abhinav Sahay,Aman kumar,Sandeep Nath Sahdeo,Paper title-Forecast of Air pollution in An Industrial City of eastern India, published in scopus indexed unpaid journal Indian journal of environmental protection, (IJEP) Vol.-41,No-11,ISSN No.-0253-7141,Published in Nov.2021,Page No-1245-1251.

4. Kunal sinha,S.N.Sahdeo (2020), Paper Title: Advertising as a Tool to Create Awareness for Curbing HIV / AIDS Outbreak among Inland Migrating Indian Labourers.Published in Scopus Indexed Journal (unpaid) “ Test Engineering and Management” ISSN: 0193-4120, Volume 83 Publication Issue: March -April 2020.

5. Maya singh,S.N.Sahdeo (2020), Paper title- Role of indigenous cows in the development of farmer friendly organic farming technologies by agricultural institutionspublished in  international journal of Asian agri history,Vol-24,No.-2, ISSN:127-146, July-December-2020.

6. Kunal sinha,S.N.Sahdeo (2019), Paper Title: GPS Technology for Finding Suitable Place for Water Harvesting. Published in Scopus Indexed Journal “International Journal of Innovative Technology and Exploring Engineering (IJITEE)”ISSN: 2278-3075, Volume-9, Issue-2, December, 2019

7. Kunal sinha,S.N.Sahdeo (2018), Paper Title: Social advertising for family planning: An Analysis of factors affecting in rural area, published in UGC Approved “Journal of Rural and Industrial Development” Volume 6, Issue 2, Print ISSN: 2395-1990, Online ISSN: 2321-1873 Oct, 2018.

8. Kunal sinha,Tripta sinha,S.N.Sahdeo(2018), Paper Title: Assessment of Local Public Perceptions as a New Technique to Indicate Air Pollution and Coping Strategies of Social Advertising. published in UGC Approved journal “International Journal of Scientific Research in Science, Engineering and Technology” Volume 4, Issue 4, Print ISSN: 2395-1990, Online ISSN: 2394-4099.April 2018.

9. Kunal sinha,S.N.Sahdeo (2018), Paper Title: Advertising and promotion of GIS technology is a step for smart agriculture practice in rural area. published in “International journal of Technical Research and Science” published by Institute of Technical and Scientific Research. ISSN No.: 2454- 2024 (online),Volume 2 Issue XII, Jan 2018.

10.Kunal sinha,S.N.Sahdeo(2017) Paper Title: Emotional and Fear Appeal in advertising is an effective Approach against Air pollution in society.Paper published in UGC Approved journal “International Journal of Applied Marketing and Management” ISSN Number:  2455-0132, Volume 2, Issue 2, April 2017

11.Kunal sinha,S.N.Sahdeo (2017)  Paper Title: Non-timber Forest Products Advertising Enhances the Livelihood Opportunity and Economy of Rural Area.Paper published in “The Journal of Supply Chain Management Systems” ISSN Number: 2277-1387, Volume 6, Issue 2, April 2017

12.Kunal,Sinha,S.N.Sahdeo,A.R.Srvastava (2016) Paper Title: Effect of Digital Advertising and marketing on Consumers Attitude in Automobile Sector.Paper published in UGC Approved journal “ International Journal of Marketing & Business Communication (IJMBC)” Volume-5, Issue-4,Oct, 2016,    ISSN-2277-484X.Impact factor-3.675.

13.Kunal Sinha,S.N.Sahdeo(2015) Paper Title: Music in Advertising: An empirical study of its effect on Consumer Buying Behavior in Services sector,Paper published in “International Journal of Engineering, Business and Enterprises Applications (IJEBEA)” ISSN (Print): 2279-0020, ISSN (Online): 2279-0039, Issue 12, volume-2.pp124-130, March-May, 2015.

14.Farhan Alam,S.N.Sahdeo(2016)  Paper title- Achieving inclusive growth in India through the globalised food retailing. Paper published in “Imperial journal of interdisciplinary research” Vol-2,Issue-5,2016,ISSN-2454-1362.citation Impact factor: 3.7

15.S.N.Sahdeo (2017) Paper title-Exploring a new paradigm of marketing : opportunities and challenges,Paper published in “Rai management journal” Vol-XIII,Issue-II,ISSN No-0975-4326,Issue- Jan,2017.

16.S.N.Sahdeo,J.P.Agarwal (2013) Paper title – Emerging trends in Indian Retail Sector& future prospects of retailing in India.Paper  published in National Journal of value education “Resonance” Vol-1.1 (ISSN No-2320-7116) in the year 2013

17.S.N.Sahdeo (2007) Paper title “Customization of Marketing mix for future prospect of marketing Paper published in the journal of MTI, SAIL on the topic Vol.35,No.-2,July-sept.2007,

18.S.N.Sahdeo (2007) Paper title-Winning business through effective customer relationship management.Paper published in the Journal-Aura, Journal of ISM ,Vol-4,Dec-2007.


   1. Farhan Alam & S.N.Sahdeo, Chapter title: Consumer buying behaviour in Covid-19  pandemic:An online perspective of India,Book name:Impact of covid-19 on Indian economy, Publisher : Bharti publications,New Delhi.Year -2020, ISBN:978-93-89657-45-6.

   2.Maya Singh,S.N.Sahdeo.Chapter title-Role of Indigenous cows in the development of farmer-friendly organic farming technologies by agricultural  institutions,Book name-Asian agri history,Vol-24,No.-2,July -Dec-2020

   3.Maya singh,S.N.Sahdeo &C.S.Singh,Chapter title:Sustainable development in agriculture through new agricultural technologies Book name: Leadership, innovation and management education for a sustainable world, Publisher : Xavier institute of social service, ISBN-81-904112-1-7.Year-2018.

   4Kunal & S.N.Sahdeo, Chapter title: Environmental marketing and education Book Name-Green consumerism: Perspective,sustainability and behaviour, Publisher:Apple academic press ( Partner with CRC Press, A member of Taylor and francis group),Year-May 2018, ISBN-9781771886949.

   5.Sandeep Nath Sahdeo, Chapter title: An empirical study of CRM with special reference to two wheeler market of Ranchi, Book name-Exploring new paradigms  in business. Publisher: Excel India publisher,New Delhi.Year-2014 ISBN:978-93-83842-10-0.

   6.Sandeep Nath Sahdeo, Chapter title : Problems and prospects of business process outsourcing in India.Book name : Changing finance and economic perspective.Publisher :Bharti publication, New Delhi.Year:2014,ISBN :978-93-81212-79-0

   7.S.Mukherjee,S.N.Sahdeo, Chapter title: Branding an industrial product:The potential untapped, Book name: Core sector management for global competitiveness Publisher :Excel books, New Delhi,Year:2010, ISBN:978-81-7446-832-1.


 1.Participated in the National webinar organised by RKDF University, Ranchi on the topic“Sustainable approach for environmental problem in covid era” held on 9th may 2021.

2. Participated in the webinar organized by Amity university on the topic “The impact of Covid-19 on HR strategies and industrial relations practices held on June 11,2020.

3.Participated in knowledge sharing program on Teacher tought relationship: A Paradigm shift, organized by IBS business school (ICFAI group) on sept.22,2018.

4.Presented a paper in international  conference on Financial inclusion and inclusive growth organised by Ranchi university from 24 to 25 Nov.2018.Title-Doubling farmers’ income in Jharkhand-A government strategy for growth in agriculture.

5.Presented a paper in UGC sponsored national  seminar,organised by St Xavier’s college ,Ranchi on 24-25 february,2017.Title-FDI and Indian agriculture: Issues, challenges and prospect in India.

6.Presented a paper in international  conference, organised by XISS,Ranchi,on 16 feb.2017.Title-Sustainable development in agriculture through new agricultural technologies.

7. Presented a paper in  National  seminar, organised by ISM, Ranchi on 5-6 february,2016,Title-Achieving organizational excellence through innovation and motivation.

8.Presented a paper in AICTE sponsored national seminar,organised by ISM Ranchi on 6-7 february,2015 Title-Role of CSR in corporate branding.

9. Presented a paper in international  conference, organised by central university of Jharkhand on 6-7feb.’2014.Title-An empirical study of CRM with special reference to two wheeler market of Ranchi.  

10.Presented a paper in ix international conference on finance and business management, organized by department of commerce and business management,  Ranchi university on 11-12 July 2014.Title-Problems and prospects of business process outsourcing in India.

11. Presented a paper in  international  conference on Finance and busness management             ,organised by Ranchi university on 11-12 July,2014 Title-Impact of television advertising on buying behaviour ot teenage:An empirical study of rural region (India)

12.Presented a paper at national level seminar,organized by ISM, Ranchi in collaboration with AICTE on 10-11 february,2006.Title-SCM for global competitiveness.

13.Presented a paper in  national  seminar,organised by ICFAI university,Jharkhand on 03/09/2014.Title-Entrepreneurship as a tool for rural development and impact of advertising on rural entrepreneurship venture.

14.Presented a paper in  national  seminar,organised by ICFAI university,Jharkhand on 03/09/2014.Title-Unleasing entrpeneurship in India : Opportunities and challenges.

15.Paper presented   in international conference on Re-thinking marketing on 18-20 December.2014,Organised by IIM Kolkatta Title: Effectiveness of advertising exposure on family planning: An empirical analysis of determinants of demand for family planning in rural India

16. Presented a paper in a national  conference.organised by ISM,Dhanbad on 20-21february2009 Title-Branding an industrial product-The potential untapped.

17.Presented a paper in UGC sponsored national level conference organised by KCB college,Ranchi university on  19/12/2002.Title- Solutions of problems arising out of industrialisaton.

18.Participated in seminar organized by Singhad Institute of Management,Pune,on the topic International Marketing : Issues and challenges,held on March 12,1999.

  Member of Professional Bodies

Member of board of studies of Usha martin university.Ranchi.

Member of board of studies of Ranchi Women’s college,Ranchi.





       ROLL NO,





Study of effectiveness of social advertising in rural areas with special reference to Jharkhand state.







  Maya Singh



Impact of Agricultural institutions on farmer’s economic development with reference to Ranchi district





Farhan Alam



A Study of Consumer Buying Behavior in organized Retail With Special Reference to Jharkhand State.








  Member, Editorial Board

Journal: Amity journal of marketing.( UGC approved journal, ISSN-2455-975X (print),ISSN-2456-1703 (on line), Publisher-Amity journal of allied areas (ADMAA)